Defining fishing hooks since 1877

The Ultrapoint process, something unique

First of all, we as the only in the hook business have our own wire manufacturing here in Norway. Here we make individually sized wires for each hook size. Having the production on our home ground makes it possible to control and produce the best possible quality.

Making the sharpest point can mean leaving it dangerously weak, as the grinding and chemical sharpening process removes metal from the point of the hook. This can lead to the point rolling over when it comes into contact with gravel, or even losing sharpness when immersed for long periods. The UltraPoint three-stage grinding technology produces an incredibly sharp point, but because more of the metal remains, the point won’t roll or lose sharpness. Result: The sharpest and strongest hook in the world.

4.3 Microsharp Point Technology
The point length is engineered to be 4.3 times the wire diameter of the hook, which is the optimum ratio for maximum sharpness and strength. UltraPoint® hooks are 20% sharper and designed to stay sharper longer.

ULTRAPOINT™ is created using state-of-the-art, three stage Opti-Angle™ sharpening technology which removes less metal from the point than traditional methods – without compromising sharpness. The hook is then put through innovative three stage computer-controlled tempering process – Nor Temper™. This advance heat treatment transforms the hook into a fine grained, ultra strong micro-structure, increasing the strength up to 30% compared to conventional tempering methods. The result is an ultra sharp, ultra strong point that delivers quick, easy penetration … and longer performance.