Management in Europe – Africa & Middle East

This New Website brings to fruition, 1 years of dedicated hard work from a Mustad organization full of new life and energy. New Hooks are being produced at Mustad every week, forged from true innovation, technology, modern use of raw materials and the very best in design tools. New welding and grinding technologies give Mustad almost endless opportunities in product feature and design, it’s a giant leap in the history of fish hook manufacturing! New and better surface treatments are used along with new and innovative brazing technologies, that give the products a better performance and feel, than ever before, and far beyond the reach of our competition. Please take a look at our new and highly innovative Carp Blow Back System (BBS), the first Carp hooks ever produced with a solid wire loop, it’s the first, safest and sharpest carp hook system ever to appear on the market. Another small revolution is the Fastach Sea Rig System, the first true innovation in a category that has been static for decades. The system actually allows the angler to customize their rigs while fishing, clipping on/off new hooks with ease. We are working steadily on a tight 5 year program for new products, and there will be plenty of new highly innovative products and concepts to come, so please stay tuned! We extend our gratitude to all our supporters out there, Pro-Staffers, Customers and end consumers – without your support it would be all for nothing, Thank you!

See you all out there!

Yours sincerely

Atle Håkonsen Global Vice President Sales & Marketing O Mustad & Søn AS
Atle Håkonsen Global Vice President Sales & Marketing O Mustad & Søn AS