# Mustad Fishing

> Mustad is a global fishing-tackle manufacturer (established 1832) running a multi-brand e-commerce storefront for three brands — Mustad Fishing, LIVETARGET, and TUF-LINE — across five regional markets: United States, Canada, Europe, Norway, and the United Kingdom. The store supports both consumer (B2C) and trade/business (B2B) purchasing, with B2B adding company accounts, saved carts, and company-level open-order tracking.

The catalog is organized by brand and region. URLs carry the region as the first path segment for the Mustad brand (e.g. `/us/...`, `/no/...`) and the brand plus region for the other two (e.g. `/livetarget/us/...`, `/tuf-line/us/...`). The links below use the United States (English) market on the primary domain; substitute the region segment — `us`, `ca`, `eu`, `no`, or `uk` — to reach another market. Mustad Fishing and LIVETARGET serve all five regions; TUF-LINE serves the US and Canada only. Regional markets are progressively moving to local domains (for example `mustad.no` for Norway), with separate business subdomains for B2B.

## Mustad Fishing
- [Mustad Fishing home](https://mustad-fishing.com/us): Fish hooks, rigs and terminal tackle from the brand that has manufactured hooks since 1832.
- [Hooks](https://mustad-fishing.com/us/collections/hooks): Full range of fish hooks for freshwater and saltwater applications.
- [Lures](https://mustad-fishing.com/us/collections/lures): Hard baits, soft baits, jigs and pre-rigged lures.
- [Sale / Clearance](https://mustad-fishing.com/us/collections/mustad-clearance): Discounted Mustad products.

## LIVETARGET
- [LIVETARGET home](https://mustad-fishing.com/livetarget/us): Anatomically realistic lures engineered to imitate live forage.
- [Freshwater Lures](https://mustad-fishing.com/livetarget/us/collections/freshwater-lures): Lures for bass, panfish and other freshwater species.
- [Saltwater Lures](https://mustad-fishing.com/livetarget/us/collections/all-saltwater-lures): Lures for inshore and offshore saltwater fishing.

## TUF-LINE
- [TUF-LINE home](https://mustad-fishing.com/tuf-line/us): Braided, fluorocarbon and specialty fishing lines (available in the US and Canada).
- [Braided Superlines](https://mustad-fishing.com/tuf-line/us/collections/braided-superlines): High-strength braided fishing lines.
- [Fluorocarbon](https://mustad-fishing.com/tuf-line/us/collections/fluorocarbon): Low-visibility fluorocarbon lines and leaders.
- [Specialty Lines](https://mustad-fishing.com/tuf-line/us/collections/speciality-lines): Purpose-built lines for specific techniques.
- [Sale / Clearance](https://mustad-fishing.com/tuf-line/us/collections/tufline-clearance): Discounted TUF-LINE products.

## Shopping & accounts
- [Cart](https://mustad-fishing.com/us/cart): Shopping cart and entry point to checkout.
- [Find a retailer (store locator)](https://mustad-fishing.com/us/stores): Map-based locator for the nearest dealers stocking Mustad-group products.
- [Sign in / create account](https://mustad-fishing.com/us/account/login): Account access for both consumers and business (B2B) customers.
- [Account overview](https://mustad-fishing.com/us/account): Order history, addresses and profile management.
- [Rewards & Loyalty](https://mustad-fishing.com/us/account/loyalty): Loyalty programme for registered customers.

## Help & information
- [Tips & More (articles)](https://mustad-fishing.com/us/articles): Fishing tips, how-to guides and brand stories.
- [FAQ](https://mustad-fishing.com/us/page/faq): Frequently asked questions about orders, products and shipping.
- [About Us](https://mustad-fishing.com/us/page/about): Company background and history.
- [Contact Us](https://mustad-fishing.com/us/page/contact): Customer service contact details.
- [Catalogs](https://mustad-fishing.com/us/page/catalogs): Downloadable product catalogs.
- [Wholesale / OEM](https://mustad-fishing.com/us/page/dealer-contact-info): Trade, wholesale and OEM enquiries.
- [Affiliate Program](https://mustad-fishing.com/us/page/affiliate-program): Information for affiliate partners.
- [Careers](https://mustad-fishing.com/us/page/positions): Open positions at Mustad.

## Policies
- [Privacy Policy](https://mustad-fishing.com/us/page/privacy-policy): How customer data is collected and used.
- [Terms & Conditions](https://mustad-fishing.com/us/page/terms--conditions): Terms governing use of the store.

## Optional
- [Sitemap](https://mustad-fishing.com/sitemap.xml): Machine-readable index of all pages, products and collections.
- [Robots.txt](https://mustad-fishing.com/robots.txt): Crawler directives.