The all-new LIVETARGET Shad heralds a paradigm shift in traditional swimbait design courtesy of innovative Injected Core Technology (ICT). Employing an advanced injection laminate process, ICT enriches the inner core with lifelike features—realistic eyes, sculpted scales, fins, lateral line, and body profile—layered with multi-colored metallic hues within a robust exoskeleton. The three-dimensional effect generated by ICT allows light to refract throughout the entire lure, significantly enhancing its appearance underwater. The combination of a richly detailed inner core and a translucent outer layer ensures that the LIVETARGET Shad not only achieves exceptional realism but also maintains superior functionality. Central to its refined action is the unique oscillator tail, molded from a transparent exoskeleton. This design imparts a fluid side-to-side swimming motion and a complementary head wobble without compromising the lure’s natural appearance. Rigging is effortless with features like a split belly and dorsal fin, allowing for seamless hook concealment and optimal strike penetration.