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\nDesigned to replicate the natural look, feel, and action of live shrimp, this ultra-realistic bait is a must-have for targeting redfish, snook, speckled trout, and more. Whether you cast and retrieve or fish it under a popping cork, the combination of a lifelike profile, built-in rattle chamber, and soft PVC hollow body produces the kind of subtle, natural action that saltwater\ngame fish can’t ignore. The durable construction withstands repeated strikes, while the custom UV/pearl paint finish adds a flash of realism in any water clarity. Pre-rigged with a Mustad® UltraPoint™ hook, the Hollow\nBody Shrimp is ready to fish right out of the package— no extra setup needed.\n

\n\n

Integrated glass rattle chamber
Soft PVC hollow body and legs for long-lasting durability and natural movement
Custom-painted finish with UV and pearl accents for added visibility
Pre-rigged with a premium Mustad® UltraPoint™ hook

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The Hybrid Shrimp is a natural compliment to the Shrimp family. This bait earned its name by merging a hardlure with soft-lure attributes built into a single design. The Hybrid shrimp generates additional swimming action through the soft legs that wiggle and vibrate on the retrieve. Ideally used with a super slow retrieve and horizontal drop pattern, this bait will become a go-to lure for all in-shore species. A custom belly hook features a unique dual-prong shank that is designed to minimize snags on grass and shell-beds. Packaged individually.

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\nStep up your saltwater game with the revolutionary LIVETARGET® Mullet Swimbait, engineered with cutting-edge Injected Core Technology (ICT)—a breakthrough in lure design that merges unmatched realism with proven performance. Unlike traditional soft baits, ICT features a lifelike Inner Core that mirrors the vibrant colors and ultra-realistic profiles of live mullet forage. Encased in a clear, durable Exo-Skin, each swimbait delivers a dynamic swimming action and refracted light effects\nthat trigger aggressive strikes from predatory fish. Whether you’re targeting snook, redfish, tarpon, or other species, the ICT Mullet Swimbait offers a Match the Hatch™ advantage that sets it apart from the competition.\nWith optimized texture, multi-color injected laminate technology, pre-rigged setup featuring a Mustad® UltraPoint™ hook— this bait is ready to perform right out of the pack.\n

\n\n

Durable, translucent Exo-Skin produces natural light refraction and flash
Holographic eyes
Dual split dorsal fins and an oscillator dual action tail
Pre-rigged with Mustad® UltraPoint™ hook
Additional underbelly hook attachment point

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The LIVETARGET Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides forward and the legs stretch just like a frog thrusting forward. The legs hinge at the hips, creating an anatomical stride-like action. The body is made from ABS and the legs are made from TPE. Pulls through cover with ease. This Popper Model is ideal when surface commotion is required and it has a dense rattle to call in fish from a distance. Sold with one set of replacement legs to ensure lure longevity. Ideal for targeting Bass, Pike and other surface feeding predators.

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Brand-New Saltwater Lures

Hollow Body Rigged Shrimp

Mullet Swimbait

ULTIMATE FROG PROFILES

Ultimate Frog Stride Bait

Ultimate Frog Popper Bait

Ultimate Frog Diver Bait

BASS FORECAST