New AlphaPoint® Hooks Win EFTTEX Best New Product Category Award

The first peek at Mustad’s new AlphaPoint® hooks proved to impress anglers at EFTTEX 2023 in Budapest, Hungary earlier in June. Mustad’s legendary history of fish hook production and innovation propped up the new AlphaPoint® Chinu Light Hook for a best in category win. This recognition further confirms Mustad’s commitment to product advancement, quality, and customer satisfaction.

Having previously taken home an award for Jaw Lok Treble Hooks in the Best New Product Showcase at EFTTEX 2022, Mustad continues to prove dominance in hook manufacturing. This year, the new AlphaPoint® hook range focuses on Mustad’s latest hook point technology introducing it across key technical fishing applications.

AlphaPoint® Chinu Light Hooks are a true all-purpose ringed, up-eye bait hook for both saltwater and freshwater applications used worldwide. The point features AlphaPoint® 4.8 Technology, providing a slimmer, sharper hook designed for precise penetration. Opti-Angle™ sharpening technology gives these hooks the durability that anglers associate with Mustad UltraPoint® hooks, while remaining sharper than ever. Coated with Mustad’s own new TitanX finish, these hooks are ultra-slick and feature a matte gun-metal look.

"This recognition is a testament to the hard work and expertise of our entire team over the past years of engineering and testing,” said Reid McKinstry, Global Product Manager. “We set out to create a hook point that would revolutionize the fishing experience, and this award reaffirms that we have achieved our goal."

Mustad has a rich heritage spanning over 140 years, and the company's commitment to continuous improvement and innovation has earned it a reputation as a global leader in the fishing industry. The EFTTEX best in category award for the "AlphaPoint Chinu Light Hook" further cements Mustad's position as an industry trailblazer and exemplifies its dedication to delivering cutting-edge solutions that meet the evolving needs of anglers worldwide.

The "AlphaPoint Chinu Light Hook" will hit shelves this fall. To learn more about Mustad's comprehensive range of hooks and accessories, visit

About Mustad

Mustad has led the global hook market since 1877. Mustad’s mission is to create a comprehensive multi-brand company that leads the fishing tackle industry while focusing on innovation, employee and customer satisfaction, and sustainability. For more information, visit or @mustadfishingeurope on Facebook and Instagram.


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