Mustad Has Renovated!

A shiny new website with an online store to keep things fresh.

Old meets new as 200-year-old Mustad Fishing begins an important, proper transition into the digital world. A huge change has come to Alongside an improved blog and facelift, Mustad is proud to announce the launch of an online store for our customers in the US!

Finding Common Ground

Connecting with our customers is our priority. By giving anglers of all levels a place to learn and Prostaff an outlet to share, Mustad hopes to provide fans, professionals, and company a place to gather that benefits all parties.

“Our main goal is to have a new platform for communication with our customers. We want to be efficient while also resonating with our target audiences,” says John Are Lindstad, CEO of Mustad Fishing. "We hope to interact and inspire.”

From the Source

A huge part of the update is the addition of an integrated shop. For customers in the United States, a significant collection of products will be available for purchase directly from Mustad.

“We want to develop our company and brands using the website as the main platform. We are in the beginning of transforming our company from being production-oriented to being consumer-focused,” Lindstad says. “Using digital technology will be one of our main tools for this.”

Just the Beginning

The improvements to the website are just a taste of the changes to come, all of them intended to better customer experience and make becoming a part of the fishing community even easier. When asked about his favorite change to the website, Lindstad says “I especially like the ‘How-To’ videos.”


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