Mustad's Jaw Lok Inline Treble hooks win Best in Category at the 2022 EFTTEX Digital Showcase!
Treble hooks are essential elements of modern lurecraft – yet each treble hook that adorns a lure today is made individually, typically by brazing a double hook to a single hook. Because this process occurs one treble hook at a time, the opportunities for one hook to be measurably different from another are significant. If too little or too much solder joins the hooks together, the treble may be weak and fail under stress or throw the lure out of balance as it swims. Poorly aligned tines may impact the lure during the cast or retrieve, or snag on structure during the heat of battle. Those differences – those imperfections – lead to missed opportunities and lost fish. Is it worth the risk?
This year, Mustad – the industry leader in hook design and manufacture since 1877 – launches JAW LOK: The first and only inline treble hook manufactured by a completely automated process, eliminating the hook-to-hook variability – and uncertainty – associated with individually manufactured trebles. The culmination of a 20-year quest to fully automate the production of inline trebles, Mustad’s JAW LOK stands as the most precise – indeed, the most perfect – treble hook ever manufactured.
JAW LOK features an inline design with the hook eye aligned perfectly with one tine. When rigged on lures, JAW LOK belly hooks tuck against the lure’s body with one tine pointed straight down, while tail hooks trail the lure precisely with one tine pointed straight up. The lightest trebles in their class, JAW LOK hooks allow baits to track truer and deliver improved hook-up ratios. The ultimate consistency of JAW LOK trebles ensures that baits exhibit optimized strike-triggering action. Indeed, JAW LOK helps all lures reach their apex of productivity.
The state-of-the-art process of Mustad’s UltraPoint technology removes less metal than other conventional methods, so JAW LOK trebles start 20% sharper and are designed to stay that way during and after use. JAW LOK trebles feature a Titan Steel coating with a sleek gunmetal finish, providing each with over 750 hours of saltwater corrosion resistance – more than 20 times longer than typical black nickel trebles. JAW LOK’s fully forged hybrid design maximizes gap and hooking power, keeping fish pinned after the strike. No other hook is designed for long-term performance and durability like JAW LOK.